What is The Blue Ocean Strategy And The Niche Market

What is The Blue Ocean Strategy And The Niche Market I hope you like the article, What is The Blue Ocean Strategy And The Niche Marke

Blue Ocean Strategy

Howdy User!
Welcome To TecHappen - Make It Happen
Make Sure You Subscribe Us For More Awesome Blogs.

Today I am going to share with you The Blue Ocean Strategy And The Niche Market.

Blue Ocean Strategy is a marketing theory and the title of a book published in 2004 that was written by W. Chan Kim and Renée Mauborgne, professors at INSEAD.

Blue Ocean Strategy

"Blue Ocean Strategy", is a South Korean scholars W. Chan Kim and French scholar Renee Mauborgne common book, published in 2005 in an economics bestseller.

The book mainly for past business usual benefit equation: drive own costs , to seize market share , a lot of dumping and other traditional business practices, known as the Red Sea strategy, resulting in today's competitive market drawbacks, and won Finding the root cause by the fact that the competitiveness of enterprises is not easy to rise and the cost is rising .

At the same time, it proposes Blue Ocean, creating a new market that has not yet been developed, and creating “new” commercial means such as unique value as a solution.

The Red Sea market represented by "traditional vicious price-cutting competition" is contrasted with the blue-sea market represented by "opening up the market", and the examples of world-renowned companies and teams have been used as evidence to completely subvert the traditional business.

The unified profit-making thinking, with new ideas, finds a new way of survival for those companies that are deeply involved in vicious competition in the post-capitalist era.

Proposed "Blue Ocean" concept, the traditional commercial marketing thinking has been updated, the activation space, this book can be said to be explained "in the 21st-century new economics," a representative of the most epochal books.

The so-called blue ocean is a market that is not completely competitive. There are few competitors in this market or no competitors. Because of the small number of entrants, there is no way for consumers to make price comparisons for commodity prices.

A lot of the price, get a high profit. In this market, enterprises need constant innovation and attract consumers with differences. As long as the products are attractive enough, the company can obtain good profits.

In the Blue Ocean, as long as the company can get high rewards with enough creativity and innovation (such as Apple 's iPad and iPhone ), most of the profits can be retained without large-scale equipment investment.

This is why the concept of the Blue Ocean Strategy has been launched, and it immediately caused a sensation and countless resounds.

What is a Niche Market?

Blue Ocean Strategy

Niche Market is defined by the absolute advantage of the existing market companies in some market segments ignored, and in this market has not improved supply service.

It is generally composed of a small product market and some of the potential consumers who have the potential for sustainable development but are not yet satisfied.

To meet specific market needs, price ranges and product quality, the segmented products enter this small market and have a profitable basis.

Through professional management, brand awareness is instilled into the specific consumer group to gradually form the leading brand of the group.

The word niche is the transliteration of the English language niche, originally referring to the niche.

Niche: a smaller segment (a narrower customer base), a profitable and specialized market

The niche strategy refers to the competitive strategy adopted by enterprises to occupy these markets through specialized operations according to their unique resource advantages, to maximize the benefits.

In the 1980s, American business school scholars began to introduce this term into the field of marketing.

Read Also

I hope you like the article, What is The Blue Ocean Strategy And The Niche Market. Leave A Comment Below For your Suggestions Blue Ocean Strategy And The Niche Market.



2020,1,300MB,4,9xmovies,1,AI,1,Android,2,Apk,1,Apple,1,Artificial Intelligence,1,Blogger,2,Business,1,CMS,1,Digital Marketing,1,Domain,1,Download,3,ECommerce,2,Facebook,2,Flipkart,1,Game,1,Google,4,Google Adsense,1,Guide,34,HD Movies,4,History,2,India,1,Instagram,1,Internet,2,Introduction,3,Jaipur,1,Marketing,1,Microsoft Windows,1,Movies,7,Netflix,1,Pirated Website,1,Place-To-Visit,2,PPC,1,Questions Answer,3,SEO,1,Software,1,Story,2,Strategy,1,Tamil HD Movies,2,Technology,1,Travel,12,Twitter,1,Web Series,1,Website,1,WhatsApp,1,WiFi,1,WooCommerce,1,WordPress,1,World,2,YouTube,1,
TecHappen - Free Guides: What is The Blue Ocean Strategy And The Niche Market
What is The Blue Ocean Strategy And The Niche Market
What is The Blue Ocean Strategy And The Niche Market I hope you like the article, What is The Blue Ocean Strategy And The Niche Marke
TecHappen - Free Guides
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share to a social network STEP 2: Click the link on your social network Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy