A Ultimate Guide on Pay Per Click (PPC) - You Need To Know

A Ultimate Guide on Pay Per Click (PPC) - You Need To Know A Ultimate Guide on Pay Per Click (PPC) - You Need To Know

Guide on Pay Per Click

Pay Per Click

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In this article, I am going to share with you A Ultimate Guide on Pay Per Click (PPC) - You Need To Know

Questions About Pay Per Click (PPC)

  1. What is Pay Per Click (PPC)
  2. Pay per Click Advertising
  3. Search engine Advertising
  4. Advantage of PPC
  5. Factors behind Successful PPC Advertising
  6. PPC advertising offers a unique opportunity

What is Pay Per Click (PPC)?

Pay Per Click, commonly known as PPC, refers to a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is −

Pay-per-click ($) = Advertising cost ($) ÷ Ads clicked (#)

Essentially, PPC is a way of buying visits to your site, rather than attempting to earn visits organically.

Pay per Click Advertising

Pay per Click

Each PPC - Pay per click, also known as Cost Per Click/CPC is an Internet advertising fee calculated in the form of a widely used search engine, ad networks, and web site or blog and another online advertising platform.

The rule is that advertisers only pay when the user actually clicks on the ad to visit the advertiser's website.

Advertisers can bid on keywords that they identify as target market objects that may be entered during a search for a certain type of product or service.

When a user types a keyword query to match a list of advertisers or views a page of related content, the advertiser’s served ad will be displayed. This link is called a " sponsored link " or "sponsored ad".

It usually appears in the sidebar of a natural or random result page (sometimes on it), or anywhere the webmaster or blog owner decides to place it anywhere on the content page.

Pay-per-click ads may also appear on content sites. In this case, the ad network like Google Adsense and Yahoo! Publisher Network will try to provide ads related to the content of the page where the ad should appear, so there is no need for the search function to intervene.

Although there are many companies in this line, Google AdWords, Yahoo search marketing, and Microsoft adCenter are the three largest network operators as of 2007.

Depending on the search engine, the lowest price starts with a dollar score of 1 to 50. Popular terms in popular search engines are more expensive.

The controversy of this advertising model is that it opens the door to abuse of click fraud, but Google and other search engines have developed artificial intelligence systems to prevent this.

Search Engine Advertising
Pay per Click

Search engine advertising is one of the most popular forms of PPC. It allows advertisers to bid for ad placement in a search engine's sponsored links when someone searches using a keyword that is related to their business offering.

For example, if you bid on the keyword “marketing classes,” several ads might show up in the very top spot on the Google results page. Every time a specific ad is clicked, sending a visitor to their website, they have to pay the search engine a small fee. 

When PPC is working correctly, the fee is trivial, because the visit is worth more than what is paid for it.

Advantage of PPC

Pay per Click

The unique advantage of PPC is that the ad networks used to manage PPC campaigns don’t just reward the highest bidders for that ad space, rather they reward the highest-quality ads (meaning the ads that are most popular with the users).

Ads are rewarded for good performance.

The better the ad, the greater the click-through rates and lower the costs.

Many marketers choose to use Google AdWords to manage their PPC campaigns. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Factors behind Successful PPC Advertising

How often your PPC ads appear depends on which keywords and match types you select. While the number of factors determines how successful your PPC advertising campaign will be, you can achieve a lot by focusing on −


  • Keyword Relevance − Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.
  • Landing Page Quality − Creating optimized landing pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.
  • Quality Score − Quality Score is Google's rating of the quality and relevance of your keywords, landing pages, and PPC campaigns. Advertisers with better quality scores get more ad clicks at lower costs.

Your entire PPC campaign is built around keywords, and the most successful AdWords advertisers continuously grow and refine their PPC keyword list.

In conclusion, PPC advertising offers a unique opportunity to −


  • Grow Your Customer Base − Connect with searchers actively looking for products and services like yours, and respond to the need by providing them with an offer relevant to their search query.
  • Generate Leads at Low Costs − As pay-per-click marketing allows you to reach leads and prospects when they’re researching and looking to buy, it’s a highly effective way to bring interested visitors to your site. In addition, you can enjoy an algorithmically generated discount from the search engines in exchange for making their users happy.
Read Also

A Simple Guide on What is SEO? Search Engine Optimization
An Ultimate Guide on WordPress - What is WordPress?
A Simple Guide on ECommerce And Questions About ECommerce

I Hope You Like The Article, A Ultimate Guide on Pay Per Click (PPC) - You Need To Know. Leave A Comment Below For Your Questions About Pay Per Click Guide.

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TecHappen - Free Guides: A Ultimate Guide on Pay Per Click (PPC) - You Need To Know
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